{"id":10658,"date":"2025-01-12T06:59:40","date_gmt":"2025-01-12T06:59:40","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=10658"},"modified":"2026-04-03T09:20:58","modified_gmt":"2026-04-03T03:50:58","slug":"consumer-preferences-in-retail-insights-into-online-and-offline-shopping-trends-in-haryana","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/shodh-sari-2\/sodh-sari-vol-4-issue-1\/consumer-preferences-in-retail-insights-into-online-and-offline-shopping-trends-in-haryana\/","title":{"rendered":"Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana"},"content":{"rendered":"\t\t
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Shodh Sari-An International Multidisciplinary Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vol-04, Issue-01 (Jan-Mar 2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Singh, Surender<\/span>1<\/span><\/span> and Gupta, Rekha<\/span>2<\/span><\/span>
<\/span>1<\/span><\/span>Research Scholar, NIILM University, Kaithal<\/span><\/p>

2<\/span><\/span>Dean, School of Commerce & Management, Faculty of Commerce, <\/span>NIILM University, Kaithal<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DOI: <\/span>https:\/\/doi.org\/10.59231\/SARI7789<\/span><\/a><\/p>

Subject: Commerce \/ Marketing \/ Consumer Behavior<\/span><\/p>

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Received: Nov 06, 2024<\/span><\/p>

Accepted: Dec 18, 2024<\/span><\/p>

Published: Jan 01, 2025<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic Classification: Consumer Preferences, Retail Trends, Online vs. Offline Shopping, Haryana Retail Market, Shopping Behavior Analysis, Digital Transformation in Retail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This study explores consumer preferences between online and offline retail channels in Haryana, India, examining how preferences differ across product categories and consumer demographics. With the growth of e-commerce, understanding these preferences has become essential for businesses seeking to optimize retail strategies in a competitive market. Through a survey of 390 consumers, the study highlights key factors shaping consumer choices, such as convenience, accessibility of product information, and experiential value. The findings provide actionable insights into how product categories and demographic factors impact channel selection, which is crucial for developing effective omnichannel strategies that cater to local consumer needs. These insights aim to guide retailers in creating balanced retail strategies that harness the strengths of both online and offline shopping environments.<\/span><\/p>

Keywords: <\/span>Consumer Preferences, Online Shopping, Offline Shopping, Consumer Behavior, Retail Strategy<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact statement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumer preferences in Haryana reveal a dynamic shift towards online shopping, driven by convenience, variety, and competitive pricing, while offline shopping retains its appeal for tactile experiences and immediate purchases. These insights highlight the need for an integrated retail strategy that leverages the strengths of both channels to meet evolving consumer demands<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About The Author<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Surender Singh<\/span> is a Research Scholar in the Department of Commerce at NIILM University, Kaithal, and serves as an Associate Professor at Markanda National College, Shahabad, with 29 years of teaching experience. His research interests include consumer behavior, retail trends, and strategic management in commerce. He has done Masters in Commerce and qualified UGC NET in Commerce. He has written and presented many research papers in more than 15 National and International Conferences and Seminars.<\/span><\/p>

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Dr. Rekha Gupta<\/b><\/span> has over 24 years of professional experience in higher education in teaching and administration. During this tenure she has gained an extensive experience in teaching, administration and Research. Her academic interest lies in language development, linguistic research, pedagogical researches, and developing quality education in higher education. She has completed her Doctorate in Commerce, M.Phil. in Commerce,\u00a0 Masters in Commerce, Masters in Management,\u00a0 and Masters in\u00a0 Computer Science. She has qualified UGC NET in Commerce and UGC NET in Management. Being a keen learning attitude, she has written and presented many research papers in more than 35 National and International Conferences and Seminars. She has written 6 books in Finance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cite this Article\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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APA 7th Style:<\/span> Singh, S., & Gupta, R. (2025). Consumer preferences in retail: Insights into online and offline shopping trends in Haryana. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>4<\/span>(01), 217\u2013229. <\/span>https:\/\/doi.org\/10.59231\/SARI7789<\/span><\/a><\/p>

Chicago 17th Style:<\/span> Singh, Surender, and Rekha Gupta. “Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span> 4, no. 1 (2025): 217\u2013229. <\/span>https:\/\/doi.org\/10.59231\/SARI7789<\/span><\/a>.<\/span><\/p>

MLA 9th Style:<\/span> Singh, Surender, and Gupta, Rekha. “Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, vol. 4, no. 1, 2025, pp. 217-229, <\/span>https:\/\/doi.org\/10.59231\/SARI7789<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Statements & Declarations\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Review Method:<\/span> This article underwent a double-blind peer-review process by two independent external experts in Consumer Behavior and Retail Management to ensure the statistical validity of the survey data and the relevance of the market trend analysis.<\/span><\/p>

Competing Interests:<\/span> The authors (Surender Singh and Rekha Gupta) declare that there are no financial, personal, or professional conflicts of interest that could have inappropriately influenced the research findings or the interpretation of consumer data presented in this study.<\/span><\/p>

Funding:<\/span> This research was conducted as part of the authors’ academic and professional activities at NIILM University, Kaithal. No specific external grants or commercial funding were received for this work.<\/span><\/p>

Data Availability:<\/span> The analysis is based on primary data collected through structured questionnaires distributed across various districts of Haryana. The summarized statistical findings and demographic breakdowns are included within the manuscript; raw datasets are available from the corresponding author upon reasonable request.<\/span><\/p>

License:<\/span> Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana<\/span> \u00a9 2025 by Surender Singh and Rekha Gupta is licensed under <\/span>CC BY-NC-ND 4.0<\/span>. This work is published by the International Council for Education Research and Training (ICERT).<\/span><\/p>

Ethics Approval:<\/span> The study was conducted in accordance with ethical standards for social science research. Informed consent was obtained from all participants, and data was anonymized to ensure respondent privacy. The protocol was reviewed by the Institutional Research Committee of NIILM University.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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References<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  2. Boulay, J., Laurent, J., & Velly, R. (2014). Children\u2019s channel preferences for online vs. offline shopping: A cross-channel perspective. <\/span>International Journal of Retail and Distribution Management<\/span>, <\/span>42<\/span>(11\/12), 1003\u20131013.<\/span><\/p><\/li>

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  9. Saiani, R., & Gupta, S. (2024). IMPACT OF COVID-19 ON ENVIRONMENT AND SOCIETY. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(01), 317\u2013329. https:\/\/doi.org\/10.59231\/sari7674<\/span><\/p><\/li>

  10. Papagiannidis, S., See-To, E. W., & Bourlakis, M. (2014). Preferences of consumers towards online and offline retail channels: The impact of payment technologies. <\/span>Electronic Markets<\/span>, <\/span>24<\/span>(1), 29\u201338.<\/span><\/p><\/li>

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  12. Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailingIntroductionspecialissuemulti-channelretailing. <\/span>Journal of Retailing<\/span>, <\/span>91<\/span>(2), 174\u2013181. <\/span>https:\/\/doi.org\/10.1016\/j.jretai.2015.02.005<\/span><\/a><\/p><\/li>

  13. Dahiya, J., & Himanshi, H. (2024). CONSUMER PERSUASION IN DISGUISE: THE ROLE OF CELEBRITY INFLUENCE IN SURROGATE ADVERTISING. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(02), 50\u201363. https:\/\/doi.org\/10.59231\/sari7687<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Shodh Sari-An International Multidisciplinary Journal Vol-04, Issue-01 (Jan-Mar 2025) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376 Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana Singh, Surender1 and Gupta, Rekha21Research Scholar, NIILM University, Kaithal 2Dean, School of Commerce & Management, Faculty of Commerce, NIILM University, Kaithal DOI: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10106,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10658","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/10658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=10658"}],"version-history":[{"count":12,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/10658\/revisions"}],"predecessor-version":[{"id":31697,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/10658\/revisions\/31697"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/10106"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=10658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}