{"id":12181,"date":"2025-05-06T19:16:53","date_gmt":"2025-05-06T18:16:53","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=12181"},"modified":"2026-03-28T14:31:09","modified_gmt":"2026-03-28T09:01:09","slug":"examining-social-media-and-health-communication-special-reference-to-critical-illness","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/shodh-sari-2\/shodh-sari-an-international-multidisciplinary-journal-vol-01-issue-01\/examining-social-media-and-health-communication-special-reference-to-critical-illness\/","title":{"rendered":"Examining Social Media And Health Communication: Special Reference To Critical Illness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12181\" class=\"elementor elementor-12181\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63dfe7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63dfe7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8bf89e\" data-id=\"b8bf89e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ec9f80 elementor-widget elementor-widget-heading\" data-id=\"5ec9f80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shodh Sari-An International Multidisciplinary Journal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a64c6 elementor-widget elementor-widget-heading\" data-id=\"f4a64c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol. 01, Issue 01 (Oct-Dec 2022)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b2a48 elementor-widget elementor-widget-heading\" data-id=\"67b2a48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7048153 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7048153\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42393fd\" data-id=\"42393fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b8b86 elementor-widget elementor-widget-heading\" data-id=\"11b8b86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Examining Social Media And Health Communication: Special Reference To Critical Illness<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff9209 elementor-widget elementor-widget-text-editor\" data-id=\"aff9209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font_8 wixui-rich-text__text\" style=\"background: transparent; pointer-events: auto; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 17px; line-height: 23.8px; margin-block: 0px; margin-bottom: 0px;\"><span class=\"color_15 wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #000000;\"><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: arial, '\uff4d\uff53 \uff50\u30b4\u30b7\u30c3\u30af', 'ms pgothic', \ub3cb\uc6c0, dotum, helvetica, sans-serif;\">Pervez, S.<\/span><\/span><\/p><p class=\"font_8 wixui-rich-text__text\" style=\"background: transparent; pointer-events: auto; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 17px; line-height: 23.8px; margin-block: 0px; margin-bottom: 0px;\"><span class=\"color_15 wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #000000;\"><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: arial, '\uff4d\uff53 \uff50\u30b4\u30b7\u30c3\u30af', 'ms pgothic', \ub3cb\uc6c0, dotum, helvetica, sans-serif;\">Research Scholar, Amity School of Communication, Amity University, Noida<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc1c85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fc1c85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4594cd3\" data-id=\"4594cd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2be3dac elementor-widget elementor-widget-heading\" data-id=\"2be3dac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd34a1a elementor-widget elementor-widget-text-editor\" data-id=\"bd34a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"background: transparent; pointer-events: auto; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 17px; line-height: 2em; font-family: din-next-w01-light, sans-serif; color: #767676; margin-block: 0px; margin-bottom: 0px; text-align: justify;\"><span style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #000000;\"><span style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: 'times new roman', times, serif;\">Figures of social media users have been amplifying drastically in the past decade. The last two years have seen the additive role of social media particularly in the domain of health communication. This platform is being used by healthcare professionals, patients, caregivers for fulfilling their diverse health-related needs. The option of instant penetration, overcoming shortcomings of time and distance enabled this channel of communication to gain fuel in the field of health care. Health communication along with social media sprouted as a multifaceted approach used to reach different audiences fulfilling their assorted needs and requirement, and percolate deeper creating behavioural changes. Social media crafted a path for innovation of terms such as e-health, digital health, etc. This paper is a secondary review paper understanding the reach and potential of the diverse changes being brought in by social media in the arena of health communication. The Paper further expounds on the role of social media in health communication particularly in the lives of critically ill, like cancer patients. It also draws inferences between social media and health communication concluding its importance in the domain of health care.<br \/><span style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-style: italic;\"><span style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-weight: bold;\">Key words \u2013<\/span>\u00a0Social Media, E- Health, Digitalisation, Critically ill<\/span><\/span><\/span><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6ab9e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6ab9e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf925a9\" data-id=\"bf925a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56acd8b elementor-widget elementor-widget-heading\" data-id=\"56acd8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Cite this article<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc1348 elementor-widget elementor-widget-text-editor\" data-id=\"acc1348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"background: transparent; pointer-events: auto; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 17px; line-height: 2em; font-family: din-next-w01-light, sans-serif; color: #767676; margin-block: 0px; margin-bottom: 0px; text-align: justify;\"><span class=\"color_15 wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #000000; text-align: start;\"><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: arial, '\uff4d\uff53 \uff50\u30b4\u30b7\u30c3\u30af', 'ms pgothic', \ub3cb\uc6c0, dotum, helvetica, sans-serif;\">Pervez, S. (2022). EXAMINING SOCIAL MEDIA AND HEALTH COMMUNICATION: SPECIAL REFERENCE TO CRITICAL ILLNESS.\u00a0<span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-style: italic;\">Shodh Sari-An International Multidisciplinary Journal, 01<\/span>(01), 69\u201381.\u00a0<\/span><\/span><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; text-align: start; font-weight: bold;\"><span class=\"color_19 wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #25318d;\"><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: arial, '\uff4d\uff53 \uff50\u30b4\u30b7\u30c3\u30af', 'ms pgothic', \ub3cb\uc6c0, dotum, helvetica, sans-serif;\"><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span class=\"wixui-rich-text__text\" style=\"background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; text-decoration-line: underline;\"><a class=\"wixui-rich-text__text\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; cursor: pointer; text-decoration-line: none;\" href=\"https:\/\/doi.org\/10.5281\/zenodo.7743356\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.5281\/zenodo.7743356<\/a><\/span><\/span><\/span><\/span><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16b2e7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16b2e7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c023dc\" data-id=\"5c023dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69b024a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69b024a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21f8174\" data-id=\"21f8174\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a862d89 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a862d89\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/icert.org.in\/index.php\/shodh-sari-2\/shodh-sari-an-international-multidisciplinary-journal-vol-01-issue-01\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shodh Sari-An International Multidisciplinary Journal Vol. 01, Issue 01 (Oct-Dec 2022) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376 Examining Social Media And Health Communication: Special Reference To Critical Illness Pervez, S. Research Scholar, Amity School of Communication, Amity University, Noida Abstract Figures of social media users have been amplifying drastically in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12181","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/12181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=12181"}],"version-history":[{"count":3,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/12181\/revisions"}],"predecessor-version":[{"id":30734,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/12181\/revisions\/30734"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/12093"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=12181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}