{"id":14858,"date":"2025-07-31T09:06:16","date_gmt":"2025-07-31T08:06:16","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=14858"},"modified":"2026-03-01T12:25:05","modified_gmt":"2026-03-01T06:55:05","slug":"a-study-on-the-paradigm-shift-of-online-education-with-reference-to-youtube","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/edu-mania\/edumania-an-international-multidisciplinary-journal-vol-03-issue-3\/a-study-on-the-paradigm-shift-of-online-education-with-reference-to-youtube\/","title":{"rendered":"A study on the paradigm shift of Online Education; with reference to YouTube"},"content":{"rendered":"\t\t
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Edumania-An International Multidisciplinary Journal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vol-03, Issue-3 (Jul-Sep 2025)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2960-0006<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A study on the paradigm shift of Online Education; with reference to YouTube\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gangte, Hoijahat<\/span>PhD <\/span><\/p>

Scholar, Department of Mass Communication and Journalism, Manipur University, Canchipur<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DOI: <\/span>https:\/\/doi.org\/10.59231\/edumania\/9136<\/span><\/a>\u00a0<\/span><\/p>

Page Numbers: 26\u201340\u00a0<\/span><\/p>

Subject: Digital Pedagogy \/ Educational Media<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Received: April 05, 2025\u00a0<\/span><\/p>

Accepted: May 15, 2025\u00a0<\/span><\/p>

Published: July 01, 2025\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic Classification: Online Education, YouTube Pedagogy, Paradigm Shift, Digital Learning Resources.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contrary to popular belief, online education is not a recent phenomenon, but rather born of the invention of e-mail. In fact, the 1980s and 1990s witnessed massive innovations in online education. Moreover, the coming of the World Wide Web in 1992 expanded accessibility to online education and emergence of new pedagogical methods. Today, one of the most instrumental tools utilised in online education is YouTube. The rise of YouTube as a significant platform for educational content has fundamentally altered the landscape of learning, moving beyond traditional institutional settings. The study will examine the paradigm shift in online education, focusing on the transformative role of YouTube as a social media platform. It will strive to explore how YouTube’s accessibility and diverse content offerings have democratized access to education, impacting learning methodologies and student engagement. The research will contribute to a deeper understanding of the evolving relationship between technology, education, and social media, specifically focusing on YouTube as an indispensable platform of online education.\u00a0<\/span><\/p>

Keywords: <\/span>Online Education, YouTube. Transformative role<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact Statement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Online education is electronically supported learning that relies on the Internet for teacher\/student interaction and the distribution of class materials. As access to computers and networks continued to grow, educators recognized that cyberspace could be shaped for a wide range of uses. They also realized that online education was a separate field<\/span><\/p>

The rapid rise of online education, particularly through platforms like YouTube, has significantly altered traditional learning paradigms. However, there is a lack of comprehensive research on how YouTube-driven education is reshaping the landscape of learning, including its impact on accessibility, pedagogy, learner engagement, and the effectiveness of knowledge dissemination.\u00a0<\/span>This study aims to explore the paradigm shift in online education facilitated by YouTube and how it alters the landscape of education vis- a- vis traditional education system..<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About Author\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The author, Ms Hoijahat Gangte, has completed her post- graduation in the department of Mass Communication and Journalism, Manipur University in 2019. Currently, she is a fifth-year research scholar in the said department in Manipur University .\u00a0 <\/span>Her approved research topic was on \u201cCommunity Radio Stations in Manipur: Relevance and Struggles in the Upliftment of Rural Livelihood\u201d. As ethnic conflict ensued in the state, and majority of the research area being Imphal- based, the author\u2019s area of research was recently changed to \u201cAlternative Media in the Hill Districts of Manipur\u201d for feasibility of research and data collection. Her focus will be on the hill districts of Manipur which the author can have access to.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cite this Article<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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APA 7th Edition:<\/span> Gangte, H. (2025). A study on the paradigm shift of online education; with reference to YouTube. <\/span>Edumania-An International Multidisciplinary Journal, 3<\/span>(3), 26\u201340. <\/span>https:\/\/doi.org\/10.59231\/edumania\/9136<\/span><\/a><\/p>

MLA 9th Edition:<\/span> Gangte, Hoijahat. “A Study on the Paradigm Shift of Online Education; with Reference to YouTube.” <\/span>Edumania-An International Multidisciplinary Journal<\/span>, vol. 3, no. 3, 2025, pp. 26-40. doi:10.59231\/edumania\/9136.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Statements and Declarations<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peer-Review Method:<\/span> This article underwent a double-blind peer-review process by independent external reviewers specializing in Digital Education and Media Studies.<\/span><\/p>

Competing Interests:<\/span> The author, Hoijahat Gangte, declares no potential conflicts of interest, financial or otherwise, regarding the evaluation of YouTube as an educational tool.<\/span><\/p>

Funding:<\/span> This research was conducted independently. No external funding support was utilized for this study.<\/span><\/p>

Data Availability:<\/span> Qualitative and quantitative assessments regarding the paradigm shift in digital learning are available from the author upon reasonable request.<\/span><\/p>

Licence:<\/span> A study on the paradigm shift of Online Education; with reference to YouTube<\/span> \u00a9 2025 by Hoijahat Gangte is licensed under <\/span>CC BY 4.0<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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References\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  2. Duffy, P. (2012). Engaging the YouTube Google-eyed generation: Strategies for using Web 2.0 in teaching and learning.\u00a0<\/span>Leading issues in e-learning research<\/span>. Academic Publishing International Limited, 47\u201370.<\/span><\/p><\/li>

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  4. Patel, N. K. L., Patel, K. A., & Datta, J. S. (2024). Driving change of electric vehicles (EVs) in India: How Technology readiness (TR) and Social Influence (SI) moderate electric vehicles (EVs) purchase intentions. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(04), 273\u2013293. https:\/\/doi.org\/10.59231\/sari7762<\/span><\/p><\/li>

  5. Friedman, H., & Friedman, L. W. (2013). Using social media technologies to enhance online learning. <\/span>The Journal of Educators Online<\/span>, <\/span>10<\/span>(1), 1\u201322. <\/span>https:\/\/doi.org\/10.9743\/JEO.2013.1.5<\/span><\/a><\/p><\/li>

  6. Harasim, L. (2000). Shift happens: Online education as a new paradigm in learning. <\/span>The Internet and Higher Education<\/span>, <\/span>3<\/span>(1\u20132), 41\u201361. <\/span>https:\/\/doi.org\/10.1016\/S1096-7516(00)00032-4<\/span><\/a><\/p><\/li>

  7. Raja, N. (2020). Social media: Emerging trends and paradigm shifts in media education. <\/span>Dogo Rangsang Research Journal<\/span>, <\/span>10<\/span>(8), 221\u2013228.<\/span><\/p><\/li>

  8. Domadiya, D. H. (2024). Revolutionizing Healthcare: Unleashing the power of machine learning for Patient-Centric solutions. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(02), 64\u201376. https:\/\/doi.org\/10.59231\/sari7688<\/span><\/p><\/li>

  9. Singh, S. (2025). How many people use YouTube in 2025 [active users data]. <\/span>Demandsage<\/span>. <\/span>https:\/\/www.demandsage.com\/youtube-stats\/#:~:text=YouTube%20is%20one%20of%20the%20world%E2%80%99s%20leading%20video,users%20visit%20YouTube%20at%20least%20once%20a%20month<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Edumania-An International Multidisciplinary Journal Vol-03, Issue-3 (Jul-Sep 2025) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2960-0006 A study on the paradigm shift of Online Education; with reference to YouTube Gangte, HoijahatPhD Scholar, Department of Mass Communication and Journalism, Manipur University, Canchipur DOI: https:\/\/doi.org\/10.59231\/edumania\/9136\u00a0 Page Numbers: 26\u201340\u00a0 Subject: Digital Pedagogy \/ Educational Media […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":14833,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14858","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/14858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=14858"}],"version-history":[{"count":3,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/14858\/revisions"}],"predecessor-version":[{"id":28779,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/14858\/revisions\/28779"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/14833"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=14858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}