{"id":5546,"date":"2023-12-31T19:14:05","date_gmt":"2023-12-31T19:14:05","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=5546"},"modified":"2026-04-03T08:20:18","modified_gmt":"2026-04-03T02:50:18","slug":"cohort-analysis-of-savings-and-investment-strategies-among-working-women-in-ahmedabad-city","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/sodh-sari-vol-3-issue-1\/cohort-analysis-of-savings-and-investment-strategies-among-working-women-in-ahmedabad-city\/","title":{"rendered":"Cohort Analysis Of Savings And Investment Strategies Among Working Women In Ahmedabad City"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5546\" class=\"elementor elementor-5546\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7536a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7536a5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0d3397\" data-id=\"e0d3397\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7cc28 elementor-widget elementor-widget-heading\" data-id=\"2c7cc28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Shodh Sari-An International Multidisciplinary Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427ed07 elementor-widget elementor-widget-heading\" data-id=\"427ed07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vol-03, Issue-01 (Jan-Mar 2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0494c elementor-widget elementor-widget-heading\" data-id=\"2e0494c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b77eb2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b77eb2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe8bd2d\" data-id=\"fe8bd2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d5f246 elementor-widget elementor-widget-text-editor\" data-id=\"7d5f246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.15pt;\"><span style=\"font-size: 14pt; font-family: 'Times New Roman', serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">COHORT ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG WORKING WOMEN IN AHMEDABAD CITY<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Shaikhsipai, Mohammedzuned<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-size: 0.6em; vertical-align: super;\">1<\/span><\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"> and Lakhani, Bhavesh A.<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-size: 0.6em; vertical-align: super;\">2<\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-size: 0.6em; vertical-align: super;\">1<\/span><\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Ph.D. Research Scholar, S.D. School of Commerce, Gujarat University<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-size: 0.6em; vertical-align: super;\">2<\/span><\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Associate professor in Commerce, Gujarat Arts and Commerce College Ahmedabad, Gujarat University<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffc6adb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffc6adb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02bf66e\" data-id=\"02bf66e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bbb49e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbb49e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-80b0676\" data-id=\"80b0676\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9d229 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a9d229\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">DOI: <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7661\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/SARI7661<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Subject: Commerce \/ Economics \/ Gender Studies<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Page No: 134\u2013148<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-831732c\" data-id=\"831732c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca65b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ca65b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Received: Sep 22, 2023<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Accepted: Nov 24, 2023<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Published: Jan 01, 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa02f5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5aa02f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.2; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Thematic Classification: Cohort Analysis, Savings and Investment Patterns, Working Women, Ahmedabad City, Financial Attitudes, Risk Reduction, Data-driven Investment, Mixed-methods Research<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e889fc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e889fc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91b5354\" data-id=\"91b5354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e18e85 elementor-widget elementor-widget-text-editor\" data-id=\"3e18e85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; color: #000000;\">ABSTRACT<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This study aims to analyze the saving and investment patterns of working women in Ahmedabad city, Gujarat. The research objectives include studying the concept of saving and investment patterns and analyzing the attitudes of working women towards their saving and investment patterns. A sample size of 250 working women based in Ahmedabad was interviewed for this study. The study utilized a mixed-methods approach, which included both quantitative and qualitative data analysis. The findings of this study reveal that working women in Ahmedabad exhibit positive saving and investment patterns. Many of the participants diversify their investments across different avenues to reduce risk and take a data-driven approach to make investment decisions. The study also found that working women in Ahmedabad are resilient and can adapt easily when things go wrong financially. Furthermore, the study found that working women in Ahmedabad have a long-term investment perspective and are willing to tolerate losses in their investment value to seek higher returns. Additionally, the participants showed a positive attitude towards savings and investment and believed that investing is crucial for achieving financial stability and independence.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Keywords:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Working Women, Saving, Investment<\/span><\/p><p><b id=\"docs-internal-guid-66ff758d-7fff-5e2b-05a5-ae37c6ece9e3\" style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; color: #000000;\">Impact Statement<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This research project aims to investigate and analyze the saving and investment patterns among working women in Ahmedabad City, shedding light on an underexplored aspect of financial behavior. The impact of this study extends beyond the academic realm, offering practical insights that can inform policymakers, financial institutions, and working women themselves.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">About Author<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Zuned Shaikh, a PhD scholar at the School of Commerce, Gujarat University. My research passion lies in understanding the savings and investment strategies of working women in Ahmedabad City. With a foundation in [Your Field of Study], my academic journey blends theory and practical insights, fueling my exploration into financial behaviors.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Commitment to Empowerment:\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Beyond academia, I strive to catalyze conversations that empower individuals and drive positive change in personal finance, particularly for working women in Ahmedabad City.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Future Directions:\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">With a keen eye for practical implications, I aspire to contribute further to financial literacy and gender-specific economic studies, aiming for tangible impacts on communities.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb36ced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb36ced\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac386e2\" data-id=\"ac386e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b8251 elementor-widget elementor-widget-text-editor\" data-id=\"57b8251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: center; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cite this Article<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">APA 7th Style:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Shaikhsipai, M., &amp; Lakhani, B. A. (2024). Cohort analysis of savings and investment strategies among working women in Ahmedabad city. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(01), 134\u2013148. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7661\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/SARI7661<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Chicago 17th Style:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Shaikhsipai, Mohammedzuned, and Bhavesh A. Lakhani. &#8220;Cohort Analysis of Savings and Investment Strategies among Working Women in Ahmedabad City.&#8221; <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> 3, no. 1 (2024): 134\u2013148. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7661\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/SARI7661<\/span><\/a><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">MLA 9th Style:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Shaikhsipai, Mohammedzuned, and Bhavesh A. Lakhani. &#8220;Cohort Analysis of Savings and Investment Strategies among Working Women in Ahmedabad City.&#8221; <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, vol. 3, no. 1, 2024, pp. 134-148, <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7661\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0563c1; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/SARI7661<\/span><\/a><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p><b id=\"docs-internal-guid-472f0e5d-7fff-4cca-b8cb-cd2dbbf51e36\" style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: center; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Statements &amp; Declarations<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Review Method:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> This article underwent a double-blind peer-review process by independent experts in Finance and Behavioral Economics to evaluate the methodology of cohort segmentation and the validity of financial behavior patterns among female professionals in an urban Indian context.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Competing Interests:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> The authors Mohammedzuned Shaikhsipai and Bhavesh A. Lakhani declare that they have no financial, personal, or professional conflicts of interest that could have inappropriately influenced the research findings or the interpretation of the investment data presented.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Funding:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> This research was conducted through the academic support of the S.D. School of Commerce and Gujarat Arts and Commerce College, Gujarat University. No specific external grants or commercial funding were received for this study.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Data Availability:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> The findings are based on primary data collected through structured surveys from working women in Ahmedabad. Statistical analyses, including demographic profiling and investment preference mapping, are detailed within the manuscript.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">License:<\/span> <span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cohort Analysis of Savings and Investment Strategies among Working Women in Ahmedabad City<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a9 2024 by Shaikhsipai, M., &amp; Lakhani, B.A. is licensed under <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">CC BY-NC-ND 4.0<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. This work is published by the International Council for Education Research and Training (ICERT).<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ethics Approval:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> The study involved human participants; informed consent was obtained from all respondents. The research design adhered to ethical standards for social science research, ensuring the anonymity and confidentiality of the participants&#8217; financial information.<\/span><\/p><div><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-464113f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"464113f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65bd795\" data-id=\"65bd795\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a621779 elementor-widget elementor-widget-text-editor\" data-id=\"a621779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 14pt; margin-bottom: 14pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman', serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">References<\/span><\/h1><ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Arora, S., &amp; Mital, M. (2017). Saving and investment patterns of women in India. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">International Journal of Research in Finance and Marketing<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">7<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(3), 1\u20138.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Bansal, N., &amp; Gupta, R. (2016). Saving and investment patterns of women in New Delhi. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">International Journal of Management and Social Sciences Research<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">5<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(9), 23\u201327.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Kaur, G., &amp; Sood, N. (2019). Investment behavior of working women in India: An empirical study. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">International Journal of Applied Business and Economic Research<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">17<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(1), 187\u2013199.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Mohapatra, S. (2018). Factors influencing investment behaviour of working women in India. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">International Journal of the Economics of Business Research<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">16<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(1), 34\u201347.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Panda, P. K., &amp; Pradhan, A. K. (2017). Saving and investment patterns of women in Bhubaneswar. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">International Journal of Social Science and Economic Research<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">2<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(2), 249\u2013262.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Singh, M., &amp; Yadav, N. (2018). Investment behaviour of working women in India. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Journal of Humanities and Social Sciences Research<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">1<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(1), 1\u20137.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Kaur, M., &amp; Sharma, J. (2023b). The role of digital literacy to promote the gender equality. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">02<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(4), 315\u2013327. <\/span><a style=\"text-decoration-line: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7642\"><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">SARI<\/span><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">7642<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Ganapathy, V. (2023). AI in auditing: A comprehensive review of applications, benefits and challenges. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">02<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(4), 328\u2013343. <\/span><a style=\"text-decoration-line: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7643\"><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">SARI<\/span><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">7643<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman', serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Singh, M. (2023). Emerging trends of e-commerce in India. <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">, <\/span><span style=\"font-size: 12pt; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">02<\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">(4), 382\u2013391. <\/span><a style=\"text-decoration-line: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7646\"><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\">SARI<\/span><span style=\"font-size: 12pt; color: #0000ff; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">7646<\/span><\/a><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dec8870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dec8870\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b4084\" data-id=\"c2b4084\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3436ce6 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"3436ce6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/icert.org.in\/index.php\/sodh-sari-vol-3-issue-1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shodh Sari-An International Multidisciplinary Journal Vol-03, Issue-01 (Jan-Mar 2024) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376 COHORT ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG WORKING WOMEN IN AHMEDABAD CITY Shaikhsipai, Mohammedzuned1 and Lakhani, Bhavesh A.2 1Ph.D. Research Scholar, S.D. School of Commerce, Gujarat University 2Associate professor in Commerce, Gujarat Arts and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5395,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5546","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/5546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=5546"}],"version-history":[{"count":18,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/5546\/revisions"}],"predecessor-version":[{"id":31270,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/5546\/revisions\/31270"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/5395"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=5546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}