{"id":6651,"date":"2024-03-31T19:29:10","date_gmt":"2024-03-31T18:29:10","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=6651"},"modified":"2026-04-03T08:36:32","modified_gmt":"2026-04-03T03:06:32","slug":"role-and-application-of-artificial-intelligence-in-business","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/shodh-sari-2\/shodh-sari-vol-3-issue-2\/role-and-application-of-artificial-intelligence-in-business\/","title":{"rendered":"Role and Application of Artificial Intelligence in Business"},"content":{"rendered":"\t\t
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Shodh Sari-An International Multidisciplinary Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vol-03, Issue-02 (April - June 2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Role and Application of Artificial Intelligence in Business<\/span><\/p>

Walia, Parminder<\/span><\/p>

Sri Guru Gobind Singh College<\/span>, <\/span>Chandigarh<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DOI: <\/span>https:\/\/doi.org\/10.59231\/SARI7700<\/span><\/a><\/p>

Subject: Business Management \/ Information Technology<\/span><\/p>

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Received: Feb 20, 2024<\/span><\/p>

Accepted: March 18, 2024<\/span><\/p>

Published: April 01, 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic Classification: AI in Business, Operational Efficiency, Digital Marketing AI, Predictive Business Analytics, AI Tools for Management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract<\/span><\/p>

Artificial intelligence (AI) refers to the simulation of human intelligence in machines. Artificial Intelligence technology has led to creation of AI tools that mimic human intelligence. These machines\/AI tools have the capability of performing the tasks that depend upon and are associated with human cognitive skills, like, learning and logical reasoning. AI is impacting all spheres of our lives. It has reshaped the arena of business as well, and is being used by organizations for data analytics, automation, pattern recognition, decision making and content creation. Different areas of business, be it marketing, customer service, production or human resources, can use AI to improve operations and productivity. The present paper provides an overview of the role and application of AI in business organizations.<\/span><\/p>

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Keywords<\/span>: Artificial Intelligence, Business, Generative AI, AI applications.<\/span><\/p>

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Impact Statement<\/span><\/p>

The paper titled \u201c<\/span>Role and Application of Artificial Intelligence in Business\u201d<\/span> gives an insight about how artificial intelligence is going to impact the arena of Business in near future and how this disruptive technology can be applied in different areas of business like, marketing, logistics, and customer service. The paper points out that the business organizations which adopt, integrate and incorporate AI in their business are certainly going to increase efficiency in their operations.<\/span><\/p>

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About the Author<\/span><\/p>

Dr Parminder Walia is working as an Associate Professor in SGGS College, Chandigarh and has 27 years of teaching experience. She has been teaching Commercial laws and Income Tax laws to Undergraduate students and Research Methodology to the Post Graduate students. <\/span>She has<\/span> p<\/span>ublished research papers in various national, international journals and edited books and has presented papers in various conferences in India, USA and Bhutan.<\/span><\/p>

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Cite this Article<\/span><\/p>

APA 7th Style:<\/span> Walia, P. (2024). Role and application of artificial intelligence in business. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>3<\/span>(02), 244\u2013252. <\/span>https:\/\/doi.org\/10.59231\/SARI7700<\/span><\/a><\/p>

Chicago 17th Style:<\/span> Walia, Parminder. “Role and Application of Artificial Intelligence in Business.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span> 3, no. 2 (2024): 244\u2013252. <\/span>https:\/\/doi.org\/10.59231\/SARI7700<\/span><\/a>.<\/span><\/p>

MLA 9th Style:<\/span> Walia, Parminder. “Role and Application of Artificial Intelligence in Business.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, vol. 3, no. 2, 2024, pp. 244-252, <\/span>https:\/\/doi.org\/10.59231\/SARI7700<\/span><\/a>.<\/span><\/p>

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Statements & Declarations<\/span><\/p>

Review Method:<\/span> This article underwent a double-blind peer-review process by independent experts in Business Administration and Information Technology to evaluate the strategic integration of AI in corporate operations and market competitiveness.<\/span><\/p>

Competing Interests:<\/span> The author Parminder Walia declares that there are no financial, personal, or professional conflicts of interest that could have inappropriately influenced the research findings or the business analysis presented in this study.<\/span><\/p>

Funding:<\/span> This research was conducted through the academic resources provided by Sri Guru Gobind Singh College, Chandigarh. No specific external grants were received for this study.<\/span><\/p>

Data Availability:<\/span> The analysis is based on a review of contemporary AI implementation models in various industries including finance, retail, and logistics. All technological frameworks and secondary data sources are cited within the manuscript.<\/span><\/p>

License:<\/span> Role and Application of Artificial Intelligence in Business<\/span> \u00a9 2024 by Parminder Walia is licensed under <\/span>CC BY-NC-ND 4.0<\/span>. This work is published by the International Council for Education Research and Training (ICERT).<\/span><\/p>

Ethics Approval:<\/span> As this study focuses on the theoretical and systematic review of technological applications in commerce and does not involve direct experimentation on human participants, it was deemed exempt from formal ethical review.<\/span><\/p>

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    Shodh Sari-An International Multidisciplinary Journal Vol-03, Issue-02 (April – June 2024) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376 Role and Application of Artificial Intelligence in Business Walia, Parminder Sri Guru Gobind Singh College, Chandigarh DOI: https:\/\/doi.org\/10.59231\/SARI7700 Subject: Business Management \/ Information Technology Page No: 244\u2013252 Received: Feb 20, 2024 Accepted: March […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6651","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/6651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=6651"}],"version-history":[{"count":9,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/6651\/revisions"}],"predecessor-version":[{"id":31411,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/6651\/revisions\/31411"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/6457"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=6651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}