{"id":7500,"date":"2024-06-30T09:41:33","date_gmt":"2024-06-30T08:41:33","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=7500"},"modified":"2026-04-03T08:42:49","modified_gmt":"2026-04-03T03:12:49","slug":"emerging-trends-in-hospitality-sector","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/shodh-sari-2\/shodh-sari-vol-3-issue-3\/emerging-trends-in-hospitality-sector\/","title":{"rendered":"Emerging Trends in Hospitality Sector"},"content":{"rendered":"\t\t
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Shodh Sari-An International Multidisciplinary Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vol-03, Issue-03 (July-Sep 2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Emerging Trends in Hospitality Sector\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jhajhra, Jyoti<\/span><\/p>

Assistant Professor, Department of Commerce, Government College Bhattu Kalan, Fatehabad<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DOI: <\/span>https:\/\/doi.org\/10.59231\/SARI7715<\/span><\/a><\/p>

Subject: Hospitality & Tourism \/ Business Management<\/span><\/p>

Page No: 25\u201332<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Received: Feb 10, 2024<\/span><\/p>

Accepted: March 28, 2024<\/span><\/p>

Published: July 01, 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic Classification: Hospitality Trends, Service Industry Innovation, Tourism Management, Customer Experience, Digital Transformation in Hospitality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract<\/span><\/p>

Presently, the travel and tourism sector has become an integral part of the global economy, exerting both direct and indirect influence on it.<\/span> The tourism and hospitality sector are operating in an increasingly competitive environment. Despite the industry’s magnitude and intricacy, numerous branches are presently interconnected through technological means. Presently, individuals are capable of simultaneously reserving hotel accommodations, airline tickets, rental vehicles, and excursions via computer systems. When utilized in moderation, this expansion generates economic expansion, employment increases, social progress, and the preservation of natural resources. The hotel industry is increasingly inclined towards digital transformations due to the growing digital demand, ubiquitous connectivity, and the emerging paradigm of tourism. The objective of this research paper\u00a0is to recognize, evaluate, and describe forthcoming trends that have been observed thus far in the domain of hospitality and tourism. By providing supplementary contributions to the domain of technological utilization in the hospitality and tourism sector, it establishes a solid foundation of knowledge. Additionally, the concept of environmental sustainability as it pertains to the hospitality sector is investigated in this study. Prior to the recent past, the hospitality and tourism sector exhibited a relatively low level of concern regarding the environmental impact caused by its facilities and operations. As environmental degradation worsens, societies are recognizing the critical need to enforce and implement more efficient environmental management practices. The observed phenomena of global warming, environmental degradation, and climate change, as well as the growth of the global population and industrial activity, are all contributing factors to the increasing significance of environmental sustainability. This study demonstrates that in the future, digital transformation and customer-centric approaches may have a profound impact on the marketing environment within the hospitality sector.<\/span><\/p>

Keywords:<\/span> tourism, Hospitality industry, Research trends, Sustainability\u00a0<\/span><\/p>

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Impact Statement<\/span><\/p>

The current research revolves around sustainable practices. This would help the academicians and policymakers to better understand the current scenario and help in policy formulation. The objectives for the future should revolve on four key strategic priorities: collaborating with workers, engaging customers, fostering innovation with partners, and collaborating with local communities. Future hoteliers must incorporate environmentally sustainable practices and waste management systems into their establishments, given the heightened environmental awareness of the current\u00a0generations.<\/span><\/p>

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About Author<\/span><\/p>

Ms. Jyoti Jhajhra is an Assistant Professor of Commerce at Higher Education Department, Haryana. She is undertaking her Ph.D. research in the management from Haryana School of Business, GJUS&T, Hisar. She has also published her research work in various journals and presented them at national and international conferences. She has also received best paper presentation award at an international conference.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cite this Article<\/span><\/p>

APA 7th Style:<\/span> Jhajhra, J. (2024). Emerging trends in hospitality sector. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>3<\/span>(03), 25\u201332. <\/span>https:\/\/doi.org\/10.59231\/SARI7715<\/span><\/a><\/p>

Chicago 17th Style:<\/span> Jhajhra, Jyoti. “Emerging Trends in Hospitality Sector.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span> 3, no. 3 (2024): 25\u201332. <\/span>https:\/\/doi.org\/10.59231\/SARI7715<\/span><\/a>.<\/span><\/p>

MLA 9th Style:<\/span> Jhajhra, Jyoti. “Emerging Trends in Hospitality Sector.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, vol. 3, no. 3, 2024, pp. 25-32, <\/span>https:\/\/doi.org\/10.59231\/SARI7715<\/span><\/a>.<\/span><\/p>

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Statements & Declarations<\/span><\/p>

Review Method:<\/span> This article underwent a double-blind peer-review process by independent external experts in Tourism and Hospitality Management to evaluate the analysis of market shifts, digital transformation, and sustainable practices within the global and domestic hospitality industry.<\/span><\/p>

Competing Interests:<\/span> The author Jyoti Jhajhra declares that there are no financial, personal, or professional conflicts of interest that could have inappropriately influenced the research findings or the industry trends presented in this study.<\/span><\/p>

Funding:<\/span> This research was conducted as part of the author\u2019s academic activities at the Government College Bhattu Kalan, Fatehabad. No specific external grants or commercial funding from hotel chains or travel agencies were received for this work.<\/span><\/p>

Data Availability:<\/span> The analysis is based on a synthesis of industry reports, market data, and contemporary literature regarding hospitality management post-2020. All referenced secondary data sources and trend analyses are cited within the manuscript.<\/span><\/p>

License:<\/span> Emerging Trends in Hospitality Sector<\/span> \u00a9 2024 by Jyoti Jhajhra is licensed under <\/span>CC BY-NC-ND 4.0<\/span>. This work is published by the International Council for Education Research and Training (ICERT).<\/span><\/p>

Ethics Approval:<\/span> As this study is a theoretical review of industry trends and does not involve direct experimentation on human participants or clinical trials, it was deemed exempt from formal ethical review by the Institutional Research Committee.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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References<\/span><\/p>

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  1. Aksoy, L., Choi, S., Dogru, T., Keiningham, T., Lorenz, M., Rubin, D., & Tracey, J. B. (2022). Global trends in hospitality.\u00a0<\/span>Journal of Business Research<\/span>,\u00a0<\/span>142<\/span>, 957-973.<\/span><\/p><\/li>

  2. Ali, A., Murphy, H. C., & Nadkarni, S. (2018). Hospitality employers\u2019 perceptions of technology for sustainable development: The implications for graduate employability.\u00a0<\/span>Tourism and Hospitality Research<\/span>,\u00a0<\/span>18<\/span>(2), 131-142.<\/span><\/p><\/li>

  3. Breda, Z., Pacheco, C., & Dinis, G. (2019). FUTURE TRENDS IN THE HOSPITALITY INDUSTRY: AN ANALYSIS FROM THE CONSUMERS’POINT OF VIEW.\u00a0<\/span>Tourism in Southern and Eastern Europe…<\/span>,\u00a0<\/span>5<\/span>, 139-162.<\/span><\/p><\/li>

  4. Cho, M., Bonn, M. A., Susskind, A., & Giunipero, L. (2018). Restaurant dependence\/autonomy in the supply chain and market responsiveness: The moderating roles of information technology adoption and trust.\u00a0<\/span>International Journal of Contemporary Hospitality Management<\/span>,\u00a0<\/span>30<\/span>(9), 2945-2964.<\/span><\/p><\/li>

  5. Gursoy, D., & Chi, C. G. (2020). Effects of COVID-19 pandemic on hospitality industry: review of the current situations and a research agenda.\u00a0<\/span>Journal of Hospitality Marketing & Management<\/span>,\u00a0<\/span>29<\/span>(5), 527-529.<\/span><\/p><\/li>

  6. Khan, M. A. (2019). A systematic assessment of gaps between academic research and industry participation in hospitality management discipline.\u00a0<\/span>International Journal of Hospitality Management<\/span>,\u00a0<\/span>82<\/span>, 82-90.<\/span><\/p><\/li>

  7. Prasuna, C. (2020). Government To Promote Tourism And Hospitality In India.\u00a0<\/span>International Journal of Multidisciplinary Educational Research<\/span>,\u00a0<\/span>9<\/span>(11), 34-38.<\/span><\/p><\/li>

  8. Ramgade, A., & Kumar, A. (2021). Changing trends of hospitality industry: Emergence of millennials and gen Z as future customers and their influence on the hospitality industry.\u00a0<\/span>Vidyabharati International Interdisciplinary Research Journal<\/span>,\u00a0<\/span>12<\/span>(01), 336-342.<\/span><\/p><\/li>

  9. Rao, R. S. (2014). Emerging trends in hospitality and tourism.\u00a0<\/span>International Journal of Research Granthaalayah<\/span>,\u00a0<\/span>1<\/span>(1), 1-8.<\/span><\/p><\/li>

  10. Salazar, A. (2018). Hospitality trends: Opportunities and challenges.\u00a0<\/span>Worldwide Hospitality and Tourism Themes<\/span>,\u00a0<\/span>10<\/span>(6), 674-679.<\/span><\/p><\/li>

  11. Wiastuti, R. D., Lestari, N. S., Ngatemin, B. M., & Masatip, A. (2020). The generation Z characteristics and hotel choices.\u00a0<\/span>African Journal of Hospitality, Tourism and Leisure<\/span>,\u00a0<\/span>9<\/span>(1), 1-14.<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Shodh Sari-An International Multidisciplinary Journal Vol-03, Issue-03 (July-Sep 2024) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376 Emerging Trends in Hospitality Sector Jhajhra, Jyoti Assistant Professor, Department of Commerce, Government College Bhattu Kalan, Fatehabad DOI: https:\/\/doi.org\/10.59231\/SARI7715 Subject: Hospitality & Tourism \/ Business Management Page No: 25\u201332 Received: Feb 10, 2024 Accepted: March […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7500","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/7500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=7500"}],"version-history":[{"count":9,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/7500\/revisions"}],"predecessor-version":[{"id":31459,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/7500\/revisions\/31459"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/7443"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=7500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}