{"id":9147,"date":"2024-10-09T18:36:25","date_gmt":"2024-10-09T17:36:25","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=9147"},"modified":"2026-04-03T09:08:15","modified_gmt":"2026-04-03T03:38:15","slug":"driving-change-of-electric-vehicles-evs-in-india-how-technology-readiness-tr-and-social-influence-si-moderate-electric-vehicles-evs-purchase-intentions","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/shodh-sari-2\/sodh-sari-vol-3-issue-4\/driving-change-of-electric-vehicles-evs-in-india-how-technology-readiness-tr-and-social-influence-si-moderate-electric-vehicles-evs-purchase-intentions\/","title":{"rendered":"Driving Change of Electric Vehicles (EVs) in India: How Technology Readiness (TR) and Social Influence (SI) Moderate Electric Vehicles (EVs) Purchase Intentions"},"content":{"rendered":"\t\t
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Shodh Sari-An International Multidisciplinary Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vol-03, Issue-04 (Oct-Dec 2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Driving Change of Electric Vehicles (EVs) in India: How Technology Readiness (TR) and Social Influence (SI) Moderate Electric Vehicles (EVs) Purchase Intentions\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Patel, Nilesh Kumar L.<\/span>1<\/span><\/span><\/p>

1<\/span><\/span>Shree Uttar Gujarat BBA College, VNSGU, Surat, Gujarat<\/span><\/p>

Patel, Khushbu A.<\/span>2<\/span><\/span><\/p>

2<\/span><\/span>Shree Uttar Gujarat BCA College, VNSGU, Surat, Gujarat<\/span><\/p>

Datta, Jayshri S.<\/span>3<\/span><\/span><\/p>

3<\/span><\/span>Shri V. R. Patel College of Commerce, Mehsana, HNGU, Patan, Gujarat<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DOI: <\/span>https:\/\/doi.org\/10.59231\/SARI7762<\/span><\/a><\/p>

Subject: Business Management \/ Marketing<\/span><\/p>

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Received: Aug 10, 2024<\/span><\/p>

Accepted: Sep 15, 2024<\/span><\/p>

Published: Oct 01, 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic Classification: Electric Vehicles (EVs), Purchase Intentions, Technology Readiness (TR), Social Influence (SI), Indian EV Market, Consumer Behavior.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0The Indian automative industry shifts towards the transition from gasoline- powered vehicles to Electric Vehicles (EVs) emphasizing the understanding of key drivers for the EVs adoption. The study investigated the factors affecting EVs adoption with moderating effects of Technology Readiness and Social Influence. The study investigated how TR and SI moderated the relationship between key variables like Perceived Benefits (PB), Environmental Attitude (EA), Government Incentives (GI) and Perceived Barriers (PBA). The quantitative research approach was used to collect data from existing and non-existing EV owners. Technology Readiness (TR) was found to moderate the relationship between Perceived Benefits (PB) and Intentions to Purchase (IP) indicating technology ready people can translate their perceived benefits into purchase decision. Social Influence (SI) positively moderated the relationship between Perceived Benefits (PB) and Intentions to Purchase (IP) as well as Perceived Barriers (PBA) and Intentions to Purchase (IP) indicating individuals are highly affected by social influence to overcome their perceived barriers to purchase EVs. Technology Readiness (TR) was not found to be moderated on Perceived Barriers (PBA) and Government Incentives (GI). Social Influence (SI) was also not found to moderate on Environmental Attitude (EA).<\/span><\/p>

Keywords:<\/span> Electric Vehicle (EV) Adoption, Structural Equation Model, PLS-SEM, Factors <\/span>Affecting EV, Moderation Analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact Statement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The findings of this study entitled \u201cDriving Change of Electric Vehicles (EVs) in India: How Technology Readiness (TR) and Social Influence (SI) Moderate Electric Vehicles (EVs) Purchase Intentions\u201d offer prescriptive information to the Indian policymakers, manufacturers, and marketers pertaining to behavioral factors influencing the intentions to adopt Electric Vehicle (EV) in the Indian context. This study shows how Perceived Benefits (PB), Perceived Barriers (PBA), Government Incentives (GI), Environmental Attitude (EA), Social Influence (SI) and Technology Readiness (TR) influence the consumers\u2019 decision. Nevertheless, it emphasizes on the importance of social factors to enhance the perceived benefits and to minimize the perceived barriers on the intended behaviors. The work shows the applicability of governmental promotion and versatility when it comes to people\u2019s technological literacy. These findings can guide interventions aimed at increasing the usage of EVs in India and in the process can contribute to lower carbon emissions, better quality of air, and stable energy demands. Thus, by identifying subtle factors that affect the intensions to purchase electric vehicles, this research makes a suggestion in establishing better policies and marketing strategies for India to transform towards green mobility and advance the country\u2019s climate change goals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About The Author<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dr. Nileshkumar L Patel<\/b> is working as Assistant Professor at Shree Uttar Gujarat BBA College, VNSGU, Surat with over 12 years of experience, he holds Ph.D. in Management Studies from Sankalchand Patel University, Visnagar in 2024. He has completed MBA (Finance) from Gujarat Technological University (GTU) Ahmedabad in 2011 with First Class. He has taught various subjects like Stock Exchange and Portfolio Management, Human resource Management, Organization Behaviour, Business Environment etc. He has published two books in \u201cElements of Economics\u201d and \u201cHuman Resource Management\u201d, and also published 10 research papers and attended 4 conferences. <\/span><\/font><\/p>\n

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Dr. Khushbu Patel <\/b>is working as Assistant Professor at Shree Uttar Gujarat BCA College, VNSGU, Surat. She has completed Ph.D. in Computer Science from Sankalchand Patel University, Visnagar in 2024. She has completed post-graduation in M.Sc. (I.C.T.) from Veer Narmad South Gujarat University (VNSGU), Surat with distinction in 2013. She has published nine research papers and attended four conferences. She has expertise in various subjects like DBMS, RDBMS, ASP.NET, VB.NET, python etc.<\/p>\n<\/font>

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Dr. Jayshri S Datta<\/b> has completed Ph.D. in Economics from HNGU, Patan in 2018, M.Phil. in Economics from HNGU, Patan in 2020, MBA in Marketing Management in 2001 from HNGU, Patan and also hold MA (Economics) and BA (Economics) from HNGU, Patan. Dr. Datta\u2019s areas of expertise include (but not limited to) Economics, Business Environment, Marketing Management, with more than 24 years of academic experience and also hold an award such as National Academic Leadership-2020 by I2OR Academy. Dr Datta has more than 30 research papers in peer-reviewed journals and conferences, and also participated and conducted FDPs including \u201cChallenges in Management Education in the Context of Industry 4.0\u201d in 2023, and also hold two patents \u201cAn Automated centralized oxygen ventilation control system, Indian Patent, Publication Date: 13\/10\/2023\u201d and \u201cSoil mapping device for agriculture use, Publication Date: 08\/01\/2024\u201d. Dr Datta also published five books of various subjects and conducted expert lectures in various universities and colleges.<\/font>
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Cite this Article\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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APA 7th Style:<\/span> Patel, N. L., Patel, K. A., & Datta, J. S. (2024). Driving change of electric vehicles (EVs) in India: How technology readiness (TR) and social influence (SI) moderate electric vehicles (EVs) purchase intentions. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>3<\/span>(04), 273\u2013293. <\/span>https:\/\/doi.org\/10.59231\/SARI7762<\/span><\/a><\/p>

Chicago 17th Style:<\/span> Patel, Nilesh Kumar L., Khushbu A. Patel, and Jayshri S. Datta. “Driving Change of Electric Vehicles (EVs) in India: How Technology Readiness (TR) and Social Influence (SI) Moderate Electric Vehicles (EVs) Purchase Intentions.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span> 3, no. 4 (2024): 273\u2013293. <\/span>https:\/\/doi.org\/10.59231\/SARI7762<\/span><\/a>.<\/span><\/p>

MLA 9th Style:<\/span> Patel, Nilesh Kumar L., et al. “Driving Change of Electric Vehicles (EVs) in India: How Technology Readiness (TR) and Social Influence (SI) Moderate Electric Vehicles (EVs) Purchase Intentions.” <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, vol. 3, no. 4, 2024, pp. 273-293, <\/span>https:\/\/doi.org\/10.59231\/SARI7762<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Statements & Declarations\n\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Review Method:<\/span> This article underwent a double-blind peer-review process by two independent external experts in Marketing Research and Sustainable Transportation to evaluate the statistical validity of the moderation models and the application of the Technology Readiness Index (TRI).<\/span><\/p>

Competing Interests:<\/span> The author Nilesh Kumar L. Patel, the author Khushbu A. Patel, and the author Jayshri S. Datta declare that they have no financial or personal relationships with Electric Vehicle manufacturers or charging infrastructure providers that could have influenced the objectivity of this research.<\/span><\/p>

Funding:<\/span> This research was conducted as part of the authors’ academic and research activities at their respective institutions (VNSGU and HNGU). No specific external grants or commercial funding were received for this work.<\/span><\/p>

Data Availability:<\/span> The analysis is based on primary quantitative data collected via structured surveys from potential consumers in the Gujarat region. The manuscript details the correlation coefficients, moderation effects, and reliability scores (Cronbach\u2019s Alpha) for the variables studied.<\/span><\/p>

License:<\/span> Driving Change of Electric Vehicles (EVs) in India<\/span> \u00a9 2024 by Patel, N. L., Patel, K. A., and Datta, J. S. is licensed under <\/span>CC BY-NC-ND 4.0<\/span>. This work is published by the International Council for Education Research and Training (ICERT).<\/span><\/p>

Ethics Approval:<\/span> The study involved human participants through voluntary surveys. Informed consent was obtained from all respondents, and the research protocol adhered to the ethical guidelines for social science research as approved by the Institutional Review Committees of the participating colleges.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  69. Kumar, A. (2023). Promoting youth involvement in environmental sustainability for a sustainable Future. <\/span>Edumania-An International Multidisciplinary Journal<\/span>, <\/span>01<\/span>(03), 261\u2013278. https:\/\/doi.org\/10.59231\/edumania\/9012<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Shodh Sari-An International Multidisciplinary Journal Vol-03, Issue-04 (Oct-Dec 2024) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2959-1376 Driving Change of Electric Vehicles (EVs) in India: How Technology Readiness (TR) and Social Influence (SI) Moderate Electric Vehicles (EVs) Purchase Intentions Patel, Nilesh Kumar L.1 1Shree Uttar Gujarat BBA College, VNSGU, Surat, Gujarat Patel, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8763,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9147","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=9147"}],"version-history":[{"count":9,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9147\/revisions"}],"predecessor-version":[{"id":31628,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9147\/revisions\/31628"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/8763"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=9147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}