{"id":9456,"date":"2024-10-25T09:34:58","date_gmt":"2024-10-25T08:34:58","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=9456"},"modified":"2026-03-07T06:34:29","modified_gmt":"2026-03-07T01:04:29","slug":"creating-positive-customers-evaluation-the-impact-of-efficient-crm-processes-on-increasing-client-satisfaction","status":"publish","type":"page","link":"https:\/\/icert.org.in\/index.php\/edu-mania\/edumania-vol-02-issue-04\/creating-positive-customers-evaluation-the-impact-of-efficient-crm-processes-on-increasing-client-satisfaction\/","title":{"rendered":"Creating Positive Customers Evaluation: The Impact of Efficient CRM Processes on Increasing Client Satisfaction"},"content":{"rendered":"\t\t
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Edumania-An International Multidisciplinary Journal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vol-02, Issue-04 (Oct -Dec 2024)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2960-0006<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Creating Positive Customers Evaluation: The Impact of Efficient CRM Processes on Increasing Client Satisfaction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gupta, Taru<\/span><\/p>

Associate Professor, Lucknow Public College of Professional Studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DOI:\u00a0<\/span>https:\/\/doi.org\/10.59231\/edumania\/9075<\/span><\/a><\/p>

Page Number:\u00a0pp. 86-100<\/span><\/p>

Subject:\u00a0Customer Relationship Management (CRM), Marketing, Customer Satisfaction, Business Process Management, Client Retention<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Received:\u00a025 June 2024<\/span><\/p>

Accepted:\u00a015 August 2024<\/span><\/p>

Published:\u00a001 October 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic Classification:\u00a0Social Sciences: Business & Management; Marketing<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Commodity creation took precedence over endurance as the industrial revolution of the first half of the twentieth century led to the digitization of industrial techniques. Subsequently, the focus shifted to promotional elements that gave priority to consumer satisfaction. The technological advancements of the 20th century and globalization have brought humans to the highest levels of the asset organization, which has had a profound impact on employment. Ancient Hindu texts such as demonstrate the importance of human resources and demonstrate that structured management of human personnel dates back thousands of years. However, the first signs of the evolution of Hrd (human capital administration) approaches date back to the 1780 factory insurrection. During this time, technological breakthroughs necessitated improved work practices, productivity, and quality. The financial advantages of splitting of labor were discussed by Smith (1776) in his work “An Enquiry into the Causes and Nature of Wealth of Nations.” He suggested that specialization could increase the efficiency of labor. He perceived three benefits from a separation of labor: skill growth, time savings, and the ability to use specialized instruments. The creative endeavor of Owen (1825) demonstrates the significance of individuals in the operation of businesses. He maintained that one of the most effective expenditures managements can make is money invested in personnel development. Babbage (1832) investigated and developed the concept of specialization of labor in an even more thorough matching of individual expertise and abilities with particular tasks, based on his work, he came to that conclusion. As the work of Taylor (1911) tried to codify worker situations, procedures, methods, and tacit talents into concrete norms and formulae, a revolutionary shift occurred in the realm of interpersonal management practices. Research on the connection among productivity and the workplace was first undertaken by Mayo and his colleagues in 1927\u20131932. Barnard (1938) and other researchers followed up on these groundbreaking studies, which completely changed the realm of hiring and firing methods. The controversy about if effective human resources management is just jargon or a real concept is still up for debate, despite the fact that there has been a sizable body of literature on the subject. By analyzing the level of strategic HRM implementation and its effects on organizational performance in Nigeria’s manufacturing sector, this report aimed to expand the scope of previous research. The stated goal of the multi-respondent survey, which included 21 manufacturing organizations in the nation of Nigeria, had been to find a fit among corporate success and strategic staffing practices. The data obtained was evaluated using descriptive statistics, regression analysis, and correlational analysis. Results indicate that production enterprises in Nigeria employed moderate amounts of tactical HRM. Findings also show this path The main tactical human resources procedures that affect the effectiveness of organizations in Nigeria’s manufacturing sector are management devolution, creative hiring and hiring methods, ongoing workers education and training, based on shares compensation, performance appraisal, professional development, and active employee involvement in decisions and actions. It follows that businesses involved in production should focus more on these procedures in order to enhance their use throughout the sector.<\/span><\/p>

Keywords:<\/span> Devolution, or delegation Comprehensiveness, and Skillful HRM; the country of production.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact statement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The alignment of HRM practices with organizational strategic goals The incorporation of HRM into company strategic planning, the participation of HRM in the leadership teams, the transfer of HRM actions to line executives, and the adoption of an organizational strategy to hiring, remuneration, appraisal, and selection of workers are among the many issues that are the focus of tactical HRM<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About The Author<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dr Taru Gupta has 4 books on publishing of Jigyasa publication-India, Nitya publication-India, HSRA Publication also available on \u2013 amazon.com,flipkart.com, and 1 international book almost came in end of March \u2013 publication-IGI Global U.S with Dr. Dimitrious Karras from England, One International Book Chapter from London. She is working in different journal with over 42 citations out of 5 journal papers in google scholar ID, and 7 scopus papers-H Index journal (USA Scopus Indexed, Elsevier Scopus), 3 papers of ABDC in list of printing ,1 ugc care listed paper,6 peer review journal and 8 international papers(all journal papers available in google scholar)<\/span><\/font><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cite this Article<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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APA (7th ed.):<\/span>\u00a0Gupta, T. (2024). Creating Positive Customers Evaluation: The Impact of Efficient CRM Processes on Increasing Client Satisfaction.\u00a0<\/span>Edumania-An International Multidisciplinary Journal<\/span>,\u00a02(4), 86\u2013100.\u00a0<\/span>https:\/\/doi.org\/10.59231\/edumania\/9075<\/span><\/a><\/p>

Chicago (17th ed.):<\/span>\u00a0Gupta, Taru. “Creating Positive Customers Evaluation: The Impact of Efficient CRM Processes on Increasing Client Satisfaction.”\u00a0<\/span>Edumania-An International Multidisciplinary Journal<\/span>\u00a02, no. 4 (2024): 86\u2013100.\u00a0<\/span>https:\/\/doi.org\/10.59231\/edumania\/9075<\/span><\/a>.<\/span><\/p>

MLA (9th ed.):<\/span>\u00a0Gupta, Taru. “Creating Positive Customers Evaluation: The Impact of Efficient CRM Processes on Increasing Client Satisfaction.”\u00a0<\/span>Edumania-An International Multidisciplinary Journal<\/span>, vol. 2, no. 4, 2024, pp. 86\u2013100.\u00a0<\/span>https:\/\/doi.org\/10.59231\/edumania\/9075<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Statements & Declarations<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peer Review:<\/span>\u00a0The academic rigor and contribution of this manuscript to the field of customer relationship management have been validated through a rigorous and independent peer-review process conducted by experts in the discipline.<\/span><\/p>

Review Type:<\/span>\u00a0This article underwent a double-blind peer review, a process in which the identities of the author (Taru Gupta) and the reviewers were mutually concealed. The review was conducted by subject experts in marketing, business process management, and customer satisfaction research.<\/span><\/p>

Competing Interests:<\/span>\u00a0The author, Taru Gupta, declares that there are no financial, professional, or personal competing interests that could be perceived to have biased the work presented in this manuscript.<\/span><\/p>

Data Availability:<\/span>\u00a0The datasets generated and analyzed during the current study are available from the corresponding author, T. Gupta, upon reasonable request. The data are not publicly available to protect the confidentiality of the participating organizations and their clients as per the ethical approval granted for the study.<\/span><\/p>

Funding:<\/span>\u00a0The author received no specific financial support, grants, or funding from any public, commercial, or not-for-profit organization for the research, authorship, and\/or publication of this article. The research was conducted as part of the author’s institutional duties and personal scholarly effort.<\/span><\/p>

License:<\/span>\u00a0This article is an open-access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 International License. This license permits non-commercial reuse, distribution, and reproduction in any medium, provided the original work is properly cited and is not altered, transformed, or built upon in any way.<\/span><\/p>

Ethical Approval:<\/span>\u00a0All procedures performed in this study involving human participants were in accordance with the ethical standards of the institutional research committee. Ethical approval for this research was granted by the Institutional Ethics Committee of Lucknow Public College of Professional Studies, the author’s affiliated institution. Informed consent was obtained from all individual participants included in the study, and their anonymity and confidentiality have been strictly maintained.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Edumania-An International Multidisciplinary Journal Vol-02, Issue-04 (Oct -Dec 2024) An International scholarly\/ academic journal, peer-reviewed\/ refereed journal, ISSN : 2960-0006 Creating Positive Customers Evaluation: The Impact of Efficient CRM Processes on Increasing Client Satisfaction Gupta, Taru Associate Professor, Lucknow Public College of Professional Studies DOI:\u00a0https:\/\/doi.org\/10.59231\/edumania\/9075 Page Number:\u00a0pp. 86-100 Subject:\u00a0Customer Relationship Management (CRM), Marketing, Customer Satisfaction, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9298,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9456","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=9456"}],"version-history":[{"count":6,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9456\/revisions"}],"predecessor-version":[{"id":29328,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9456\/revisions\/29328"}],"up":[{"embeddable":true,"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/pages\/9298"}],"wp:attachment":[{"href":"https:\/\/icert.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=9456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}