Shodh Sari-An International Multidisciplinary Journal
Vol-04, Issue-01 (Jan-Mar 2025)
An International scholarly/ academic journal, peer-reviewed/ refereed journal, ISSN : 2959-1376
Accelerating Sustainable Mobility: Technology and Innovation, in Electric Passenger Cars by Tata motors
Gupta, Shipra1, Saini, Bhawna2 and Aggarwal, Gunjan3
1Research scholar, DR. Bhimrao Ambedkar University Agra, Uttar Pradesh
2Assistant professor, Maharshi Markendeshwar Deemed to be University Mullana, Ambala
3Associate professor, S.V college Aligarh, Uttar Pradesh
DOI: https://doi.org/10.59231/SARI7776
Subject: Business Management / Technology / Environmental Science
Page No: 33-44
Received: Aug 01, 2024
Accepted: Sep 27, 2024
Published: Jan 01, 2025
Thematic Classification: Sustainable Mobility, Electric Vehicles (EV), Tata Motors, Technological Innovation, Green Transportation, Corporate Sustainability Strategies.
Abstract
Since the arrival of electric vehicles (EVs), the car industry has seen a dramatic transformation. Tata Motors, a leading Indian automaker, has been at the forefront of this revolution with its innovative electric passenger cars. This paper explores the cutting -edge technologies and innovations employed by Tata motors in its EV offerings, including the Nexon EV, Tigor Ev, and Tiago EV. We examine the company’s proprietary Ziptron technology, advanced battery management systems, and regenerative braking mechanisms. Tata motors has partnered with Tata Power, which is India’s leading player in the EV charging space, to provide a comprehensive charging ecosystem. Tata Motors is focused on sustainability, community, and technology, and is committed to making positive changes in the auto industry. Additionally, we analysed Tata Motor’s strategic partnerships, investment in R&D, and manufacturing capabilities that enables its Ev ambitions. Our research highlights the Company’s commitment to sustainable mobility, reduced emissions, and enhanced customer experience. Tata Motors is dedicated to expanding its electric feet, with a focus on offering a range of EV options to customers. The findings of this study contribute to understanding the technological advancements and innovations driving the EV industry in India and globally
Keywords: electric vehicles, sustainable mobility, Tata Motors, Ziptron Technology, innovation, the automotive industry.
Impact Statement
“Accelerating Sustainable Mobility: Technology and Innovation in Electric Passenger Cars by Tata Motors,” explores the pivotal role of technology and innovation in promoting sustainable transportation in India. By analyzing Tata Motors’ electric vehicle (EV) initiatives, the study assesses advancements and strategic innovations that enhance market penetration, environmental sustainability, and consumer adoption. The findings provide valuable insights for policymakers, offering data-driven recommendations to foster EV adoption and infrastructure development. For automobile industry stakeholders, the paper serves as a roadmap to leverage technology for sustainability while maintaining competitiveness. Additionally, it enriches the academic discourse on sustainable mobility, aligning with the green mobility mission to promote thought leadership. Finally, it emphasizes the environmental and economic benefits of EV adoption, empowering consumers to make informed choices. Overall, this research underscores the necessity of aligning technological advancements with sustainability objectives, positioning Tata Motors as a benchmark for others in the transition to sustainable mobility.
About The Author
Shipra Gupta, research scholar in the Department of commerce and business administration in Dr. Bhim Rao Ambedkar University Agra, U.P.I have presented and published research papers in national and international seminars and conferences.
Ms. Bhawna Saini, Assistant Professor, Commerce Faculty in Law Dept., Maharshi Markendeshwer Deemed to Be University. I have published 6 research papers in UGC-CARE, peer review journals.
Dr. Gunjan Agrawal, Assosciate professor at S.V College Aligarh, U.P. With a strong academic foundation and extensive research work, I have made significant contributions to renowned journals and international conferences, in their field of commerce.
Cite this Article
APA 7th Style: Gupta, S., Saini, B., & Aggarwal, G. (2025). Accelerating sustainable mobility: Technology and innovation in electric passenger cars by Tata Motors. Shodh Sari-An International Multidisciplinary Journal, 4(01), 33–44. https://doi.org/10.59231/SARI7776
Chicago 17th Style: Gupta, Shipra, Bhawna Saini, and Gunjan Aggarwal. “Accelerating Sustainable Mobility: Technology and Innovation in Electric Passenger Cars by Tata Motors.” Shodh Sari-An International Multidisciplinary Journal 4, no. 1 (2025): 33–44. https://doi.org/10.59231/SARI7776.
MLA 9th Style: Gupta, Shipra, et al. “Accelerating Sustainable Mobility: Technology and Innovation in Electric Passenger Cars by Tata Motors.” Shodh Sari-An International Multidisciplinary Journal, vol. 4, no. 1, 2025, pp. 33-44, https://doi.org/10.59231/SARI7776.
Statements & Declarations
Review Method: This article underwent a double-blind peer-review process by two independent external experts in Automotive Engineering and Sustainable Development to evaluate the technical innovations and market impact of the EV frameworks discussed.
Competing Interests: The authors Shipra Gupta, Bhawna Saini, and Gunjan Aggarwal declare that there are no financial, personal, or professional conflicts of interest that could have inappropriately influenced the research findings or the industrial analysis presented in this study.
Funding: This research was conducted as an academic collaboration. No specific external grants or commercial funding from the automotive industry were received for this work.
Data Availability: The analysis is based on a synthesis of secondary data including corporate reports from Tata Motors, industry white papers, and government directives on FAME-II and green mobility. All sources are available through public business archives and academic databases.
License: Accelerating Sustainable Mobility: Technology and Innovation in Electric Passenger Cars by Tata Motors © 2025 by Shipra Gupta, Bhawna Saini, and Gunjan Aggarwal is licensed under CC BY-NC-ND 4.0. This work is published by the International Council for Education Research and Training (ICERT).
Ethics Approval: As this study is a qualitative review and technical analysis of corporate innovation and does not involve direct human experimentation or clinical trials, it was deemed exempt from formal ethical review by the respective Institutional Research Committees.
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www.auto.indiamart.com
www.cmie.com
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www.marutisuzuki.com
www.mahindra.com
www.tatamotors.com
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Annual reports
Tata motors Annual report 2020-2021, 2021-2022,2022-2023.
Tata motors sustainability Report 2023.