Professional Overview
Nidhi Pandey is an advanced commerce researcher, educator, and analytical scholar currently pursuing her Ph.D. as a Research Scholar at Guru Ghasidas Vishwavidyalaya (a Central University) in Bilaspur, Chhattisgarh. Her doctoral research centers on the economic impact of festive marketing in consumer durable goods and its contribution to India’s broader economic progression.
Ms. Pandey brings a strong multi-disciplinary edge to her research, combining an extensive foundational background in commerce, marketing, and corporate auditing with formal certifications in contract law from Harvard University and technical training from the Indian Space Research Organization (ISRO). She is recognized for her award-winning contributions to sustainable festive marketing strategies and tribal women’s economic development, backed by memberships in major national accounting and commerce associations.
Academic & Research Appointments
Teaching & Academic Instruction
Teaching Assistant | Department of Commerce, Guru Ghasidas Vishwavidyalaya (January 2025 – June 2025).
Fulfilled instructional and mentoring duties for undergraduate B.Com and BBA students.
Coordinated and delivered the “Spiritual Management” curriculum under the institutional Value Added Course matrix.
Educational Instructor | Mahendra Institute.
Guided, lectured, and mentored a student base of more than 500 aspirants seeking advanced career advancement.
Peer-Review & Editorial Contributions
Academic Manuscript Reviewer | Global Journals Portfolio (Academic Year 2025–2026).
Evaluates original research and methodology structures for the Journal of Scientific Research and Reports.
Performs peer review for Advances in Research.
Conducts strategic manuscript evaluations for the Asian Journal of Economics, Business and Accounting.
Academic & Educational Qualifications
- Ph.D. in Commerce (In Progress): Guru Ghasidas Vishwavidyalaya, Bilaspur, Chhattisgarh (Session 2022–2025).
- Chhattisgarh SET: Qualified the State Eligibility Test for lectureship (2024).
- Contract Law Certification: Harvard University (Completed 2021).
- Finished the four-month diploma track, “Contract Law: From Trust to Promise to Contract,” finishing with a 97% evaluation score.
- Chartered Accountancy (C.A.) Internship: Completed 3 full years of professional practical auditing and tax internship operations.
- M.Com in Marketing: Bilaspur University (Graduated with 75%).
- B.Com (TPP): Guru Ghasidas Vishwavidyalaya (Graduated with 82%).
- Bachelor in Music (Vocal Classical): Completed with First Division and exceptional distinction honors.
Awards, Honors & Professional Memberships
- Best Paper Award: Received top honors at the Indira Gandhi National Tribal University (IGNTU) National Conference for pioneering research on the “Economic Development of Tribal Women during Festivals in India”.
- Life Member, Indian Commerce Association: Registered professional member (Membership No: CHG078) since 2024.
- Life Member, Indian Accounting Association: Registered professional member (Membership No: BSP-93) since 2024.
Selected Peer-Reviewed Publications & Book Chapters
- Journal Article: Pandey, N. (2025). Economic Development of Tribal Women during Festivals in India. Advancement in Management and Technology (AMT), 5(4). DOI: 10.46977/amt.
- Conference Proceeding: Festive Marketing Strategies playing a vital role in Economic Development of India. MTMI Dubai Conference Proceedings 18, pp. 98–103.
- Book Chapter (Green Marketing): “Green Marketing in the Modern Business Landscape: Impact and Opportunities,” published in Green Business and Paradigms: Finance, Human Resources, and Marketing for Sustainability (ISBN: 9789359116358).
- Forthcoming Book Chapter: Selected by organizers of the International Conference at IIT Guwahati (2024) for upcoming publication in a Springer Journal volume.
Selected Conference Presentations
- IIT Guwahati (2024): Presented “Sustainable Economic Development of India through Ecological Strategies of Festive Marketing”.
- MTMI UAE International Conference (2024): Presented “Festive Marketing Strategies playing a vital role in Economic Development of India”.
- All India Commerce Conference, Udaipur (2024): Presented “Festive Marketing contributing to the Economic Growth in Viksit Bharat @2047”.
- All India Accounting Conference, Calcutta (2024): Presented “Economic Growth of India through Festive Marketing by using Sustainable Means”.
- O.P. Jindal University, Raigarh (2025): Presented “A Case Study on Promotion of Sustainable Development by the Indian Companies during Festival Marketing”.
Key Skills
Advanced Research Methodology & Statistical Modeling
- Structural Equation Modelling (SEM): Adept in performing linear, advanced, and non-linear causal model analysis using Smart PLS 4 and Jamovi software.
- Quantitative Data Analysis: Skilled in hypothesis testing using non-parametric tests, structured scale development, and data screening mechanisms.
- Qualitative Frameworks: Proficient in structural qualitative literature evaluation and data synthesis using MAXQDA tools.
- Bibliometric Analysis: Experienced in mapping scientific literature landscapes using indexing databases, ORCID integrations, and bibliometric tools.
Domain Expertise & Technological Integration
- Festive & Green Marketing Architecture: Theoretical and empirical research acumen focused on sustainable corporate techniques, ecological business strategies, and regional economic progress.
- Remote Sensing Applications: Completed 7 specialized certification courses through the Indian Institute of Remote Sensing (IIRS/ISRO), applying geospatial consciousness to demographic studies.
- AI-Driven Research Productivity: Trained in applying emerging generative tools (including ChatGPT and specialized AI Excel functions) for smart business data filtering and literature parsing.
