ABSTRACT

This study aims to analyze the saving and investment patterns of working women in Ahmedabad city, Gujarat. The research objectives include studying the concept of saving and investment patterns and analyzing the attitudes of working women towards their saving and investment patterns. A sample size of 250 working women based in Ahmedabad was interviewed for this study. The study utilized a mixed-methods approach, which included both quantitative and qualitative data analysis. The findings of this study reveal that working women in Ahmedabad exhibit positive saving and investment patterns. Many of the participants diversify their investments across different avenues to reduce risk and take a data-driven approach to make investment decisions. The study also found that working women in Ahmedabad are resilient and can adapt easily when things go wrong financially. Furthermore, the study found that working women in Ahmedabad have a long-term investment perspective and are willing to tolerate losses in their investment value to seek higher returns. Additionally, the participants showed a positive attitude towards savings and investment and believed that investing is crucial for achieving financial stability and independence.

Keywords: Working Women, Saving, Investment

Impact Statement

This research project aims to investigate and analyze the saving and investment patterns among working women in Ahmedabad City, shedding light on an underexplored aspect of financial behavior. The impact of this study extends beyond the academic realm, offering practical insights that can inform policymakers, financial institutions, and working women themselves.

About Author

Zuned Shaikh, a PhD scholar at the School of Commerce, Gujarat University. My research passion lies in understanding the savings and investment strategies of working women in Ahmedabad City. With a foundation in [Your Field of Study], my academic journey blends theory and practical insights, fueling my exploration into financial behaviors. 

Commitment to Empowerment: 

Beyond academia, I strive to catalyze conversations that empower individuals and drive positive change in personal finance, particularly for working women in Ahmedabad City.

Future Directions: 

With a keen eye for practical implications, I aspire to contribute further to financial literacy and gender-specific economic studies, aiming for tangible impacts on communities.